Apple’s September 2014 announcement put wearable technology and fashion in the same conversation. The much-rumored watch became the Apple Watch, and the people presenting it already had distinctive approaches to getting dressed. Here are the simple outfit formulas behind Craig Federighi, Tim Cook, and Jony Ive’s looks.
The product names below identify the pieces selected for these outfit collages. Those older listings and prices are no longer presented as current offers. For practical pieces to shop now, see our men’s wardrobe essentials guide.
Craig Federighi: an open-collar shirt and dark jeans
Federighi’s keynote style starts with a light blue button-down shirt and dark tapered jeans. Black leather shoes and a matching belt make the casual denim feel a little more polished. Patterned socks add a small detail without competing with the shirt.
The useful part of this combination is its simplicity: keep the shirt neat through the shoulders and the jeans clean through the leg. An open collar gives it the relaxed feel of the Apple stage.
- Uniqlo Super Non-Iron Long Sleeve Shirt
- Clarks Beeston Stride shoes
- Banana Republic Luxe Houndstooth Boot Socks
- GAP black leather belt
- Old Navy Premium Button-Fly Tapered-Fit Jeans
- Apple iPhone 6
Tim Cook: a dark shirt and straight-leg jeans
Cook’s dark button-down shirt offers a slightly dressier variation on jeans and a top. The original combination pairs a fitted black shirt with Levi’s 514 straight-leg jeans and Florsheim leather slip-ons. Small patterned socks finish the look.
The contrast between the black shirt and blue denim keeps the two pieces distinct. Straight-leg jeans give the shoes enough room; a tidy hem avoids a pile of fabric over the vamp.
- Levi’s 514 Straight Fit Jeans
- J.Crew Bird’s-Eye Print Socks
- Florsheim Jasper Venetian shoes
- Forever 21 Fitted Dress Shirt
- Apple iPhone 6
Jony Ive: a polo, light trousers, and suede boots
Ive’s look takes a softer approach: white linen trousers, a short-sleeve cotton-linen polo, and tan Clarks Wallabee boots. The pale trousers and textured suede keep the outfit relaxed, while the polo collar gives the top a little structure.
Light trousers work best when the fit is comfortable through the seat and thigh and the fabric is opaque. The warm tan shoes provide enough contrast to ground the lighter colors.
- Culture Phit Corbin Linen Trousers
- Banana Republic Jersey Socks
- Clarks Originals Wallabee boots
- Kenneth Cole Short-Sleeve Cotton-Linen Polo
- Apple Watch
The common thread
Each outfit uses familiar clothes with a clear color relationship: light blue and dark denim, black and blue, or pale trousers and warm suede. Start with the fit and those color combinations before trying to match a particular brand.
Sources
Apple’s September 9, 2014 Apple Watch announcement documents the launch that prompted this article. The outfit collages and product selections are from Famous Outfits.